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The use of project management to accomplish the goals of society’s varied organizations continues to grow. Insight into human behavior, knowledge of organizational issues, and skill with quantitative methods are all necessary for successful project management. Meredith and Mantel have drawn from personal experiences in the workplace to develop a text that teaches the reader how to build upon skills necessary for selecting, initiating, operating, an… More >>
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In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically — but the results of David Swensen’s investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale’s portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more t… More >>
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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The… More >>
